Resellers stories
Partners now have a standardised route to package AI for smaller customers, as the distributor adds SMB-specific tools and training worldwide.
AI assistants are already shaping vendor shortlists for IT buyers, making third-party lists, specific service pages and reviews more decisive than search rankings.
The Dubai-founded display maker is betting on channel partners and bespoke products to win share in a crowded European market.
Australian and New Zealand businesses will gain access to mission critical push-to-talk tools as National Wireless takes Mobile Tornado's platform to market.
Regional demand for network evidence is rising as organisations in EMEA seek to monitor AI traffic and trust security automation.
The purchase gives Climb an immediate foothold in France, where NeoVAD's reseller network and support model can accelerate European growth.
The move gives 500 UK and Ireland customers a local support base as Vasion looks to turn document automation demand into regional sales growth.
Partners in five launch markets will gain access to KUKA's autonomous mobile robots as TD SYNNEX pushes into industrial automation.
The four-year funding push is designed to help Oracle's partners build and sell more AI and cloud services, and support customer deployments.
The expansion gives Snom greater reach across EMEA and APAC as it seeks more sales through resellers and distributors.
Rising prices helped European notebook revenue climb 16% in September even as unit sales fell 2.8%, according to CONTEXT.
The awards underline how security vendors are leaning on channel partners to win and support Australian identity security deals.
More than 1,000 UK resellers could gain a single route to security, backup and IT management tools as demand for bundled services grows.
Partners can now trial private AI workloads locally as the hosted kit helps them assess compliance, latency and sovereignty before production.
Buyers of hybrid meeting systems are placing greater weight on audio quality and manageability, boosting Shure's standing in IDC's latest review.
The deal is designed to help midmarket customers move from AI pilots to production systems as adoption hurdles slow wider rollout.
The platform will be sold through more than 50 partners from December 1, aiming to cut contact centre changes to same-day tasks for customers.
Higher VMware renewal costs are pushing British IT teams to reassess virtualisation suppliers, and Novatech is now positioned to help them switch.
The hire signals Hexnode's push to widen UK partner sales as it seeks more revenue through resellers and managed service providers.
The service is designed to cut failed transfers and handle repeat callers more accurately by seeing live call status and history inside the phone system.
