Marketing Stories

Kiwi Stories

Marketing stories

Ngāti Whātua names first tech scholarship recipients

The awards aim to widen Māori access to tech careers by funding study, mentoring and business links for 18- to 25-year-olds.

By Sean Mitchell • 4 min read • 4 days ago

Marketing Technologies

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago

Global Stories

Marketing stories

Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Yesterday

Data Protection

AI recommendations reshape UK shopping but not spending

AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday

Marketing

Generate launches Ones to Watch for ANZ B2B marketers

In-house B2B marketers in Australia and New Zealand will gain more visibility as Generate opens shortlists across 19 award categories.

By Regine Laguilles • 4 min read • Yesterday

Fintech

Axi becomes DP World Tour's first online trading partner

The deal gives the trading firm exposure to golf fans worldwide as it seeks to lift brand awareness in crowded overseas markets.

By Karen Joy Bacudo • 3 min read • Yesterday

Digital Transformation

Nexer Digital revamps The HALO Trust website for donors

The charity's fundraising push is set to get a lift from a redesigned site that makes donating simpler and content easier to manage across regions.

By Sean Mitchell • 4 min read • 2 days ago

Marketing

Disneyland Paris tops Europe travel brands on social media

Different content strategies are deciding which travel brands win attention, as TikTok and Instagram now reward sharply different campaigns.

By Regine Laguilles • 4 min read • 2 days ago

Software-as-a-Service

Hotels warned on AI readiness as tools gain traction

Hotels risk wasting AI investment unless they fix disconnected systems, unreliable data and staff training first, Access Hospitality says.

By Sofiah Nichole Salivio • 4 min read • 2 days ago

Software-as-a-Service

Netcore.ai rebrand puts AI agents at marketing core

Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.

By Sean Mitchell • 3 min read • 2 days ago

Software-as-a-Service

MYOB wins Brand of the Year at 2026 Mumbrella Awards

Brand overhaul efforts helped MYOB beat a crowded field as Solo by MYOB lifted subscriptions 33% above target and widened reach.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago

Data Analytics

OpenAI finds ChatGPT shifting tasks across job roles

OpenAI's data suggests smaller firms may be feeling the biggest change, as staff use ChatGPT to handle tasks once passed to other teams.

By Sean Mitchell • 4 min read • 3 days ago

Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • 3 days ago

Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • 3 days ago

Stories from Other Regions

Marketing stories

Marketing Technologies

StackAdapt launches Ivy Studio AI hub for marketers

Marketers can now set campaign goals in one place as StackAdapt adds AI agents to its ad platform for planning, reporting and execution.

By Mark Tarre • 4 min read • Today

Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Today

Customer Relationship Management

AI & connected CRM lift adviser website form submissions

Prospects are more often reaching advisers ready to engage, with website form submissions up 110% as connected CRM systems boosted marketing performance.

By Karen Joy Bacudo • 4 min read • Yesterday