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Aviation communications become vital to supply chains

Aviation communications become vital to supply chains

Thu, 3rd Sep 2026 (Today)
Mark Devlin
MARK DEVLIN Managing Director Impact PR

Aviation communications are becoming an increasingly important part of supply chain management as aircraft delivery delays, engine durability problems, constrained maintenance capacity and parts shortages continue to disrupt operators worldwide.

IATA says the aircraft order backlog has passed 18,000, the average fleet age has reached a record 15.2 years and supply chain failures cost airlines at least US$11 billion in 2025. In June, it called for earlier, more reliable information on delivery delays, repair turnaround times, parts availability and known bottlenecks so airlines can plan more effectively.

That request points to a problem which is easy to underestimate. Airlines can often plan around a known delay, however costly it may be. What is harder to manage is a date that repeatedly moves, a repair estimate with no confidence level or a parts shortage where the customer does not know when the next meaningful update will arrive.

In advising organisations across aviation and other specialist industries, I have found that aviation communications is most useful when it reduces that uncertainty and gives customers information they can use for the next operational decision.

The industry should think less about keeping customers informed and more about making communications decision-useful.

What does decision-useful communication look like?

A useful supply chain update should answer four questions: what is the current status, how confident are we in the forecast, what dependency could change it and when will the customer know more?

If an engine shop visit is expected to take eight weeks, the customer should know whether that is a committed turnaround, the current best estimate or a case dependent on a part arriving on time. If that part misses a milestone, the customer should hear then rather than at the end of the original eight-week period.

This is about distinguishing fact, forecast and dependency so the customer can judge how much weight to place on the information.

False precision transfers risk to the customer

Aviation suppliers are often pressured to provide a firm date while several inputs remain uncertain. Giving one can feel safer in the short term, but false precision transfers schedule risk from the supplier's planning process into the customer's operation.

A delayed aircraft can affect fleet utilisation, leases, crew planning and route launches, while an engine stuck in MRO can reduce capacity and create additional leasing costs.

A realistic range can therefore be more valuable than a single date. A customer told that delivery is most likely in October but could move into November if a particular milestone slips has information it can plan around. A customer repeatedly promised "next month" does not.

In prolonged disruption, credibility is preserved less by predicting perfectly than by explaining uncertainty consistently.

Communications should be tied to decision points, not calendars

Many organisations communicate supply chain updates according to an internal rhythm, while the customer's timetable may be different.

An airline may need to decide within days whether to extend a lease, reserve maintenance capacity elsewhere, alter schedules or source a substitute component.

The trigger should therefore be a material change in what the customer needs to know, not simply the next scheduled report.

A practical test is whether new information would alter a reasonable customer's next decision. If it would, there is a strong argument for communicating it promptly.

One version of the truth needs a confidence level

Supply chain disruption can expose situations where different parts of an organisation are working with different forecasts. Engineering may know an assumption has deteriorated while sales is still quoting the previous delivery date.

The solution is a common operational picture which records both the forecast and the confidence attached to it.

A useful system could classify dates as committed, probable or indicative, with defined criteria for each category and clear responsibility for changing that status. External language can then reflect the underlying confidence rather than treating every date as equally certain.

This can prevent an organisation appearing to break a promise when the original "promise" was an estimate communicated too definitively.

Recovery needs evidence

Customers are understandably sceptical of broad claims that supply conditions are improving after years of disruption.

Recovery communications become more credible when they are tied to observable changes, such as additional shop capacity, improved parts availability, shorter maintenance queues, higher production output or approval of alternative suppliers.

The key is to explain what has changed to produce the better outcome.

This matters while the aerospace supply chain remains structurally constrained. IATA says the industry is short more than 5,000 replacement aircraft it had expected to have, while engine durability issues, parts shortages and limited MRO capacity continue to affect operations.

A supplier cannot remove those constraints, but it can avoid adding information uncertainty to physical scarcity.

Information is now part of supply chain resilience

The practical implication is that aviation communications should be designed as part of the supply chain response rather than added once a delay becomes a customer or media issue.

The best systems give customers four things: an accurate status, an indication of confidence, visibility over the dependency most likely to move the forecast and a clear point at which the next meaningful update will occur.

That does not make a late aircraft arrive sooner or return an engine to wing faster, but it does allow the operator to make better decisions while it waits.

In a supply environment where capacity is scarce and disruption remains persistent, that ability has commercial value. Aviation suppliers are increasingly delivering not only aircraft, engines, components and maintenance, but also the information customers need to manage the consequences when those products and services do not arrive as planned.